South Africa’s blueberry industry has become one of the country’s agricultural success stories, showing impressive growth and gaining a solid foothold in global markets. With an increasing focus on quality and innovation, producers have managed to establish a premium reputation—supported by smart farming practices and crucial infrastructure, such as agricultural shade netting. This is where PlusNet, a trusted local manufacturer of high-quality nets, plays a vital role.
A thriving industry on the rise
Over the past ten years, South Africa’s blueberry sector has grown rapidly, transforming the country into a key player in the international berry market. What started as a relatively small industry has expanded significantly, with cultivation areas increasing from just under 500 hectares in 2015 to nearly 3,000 hectares by 2022. Production reached a high point in 2022 with around 35,000 tons of blueberries harvested. Although 2023 brought a dip in volumes – falling by about 20% to just below 28,000 tons – the outlook remains positive, as recent export numbers in 2024 show strong signs of recovery.
Where the berries go: Export trends
South African blueberries are in high demand across the globe, with the European Union and the United Kingdom remaining the biggest buyers. These two markets consistently account for more than 75% of exports. In 2024, exports to the UK jumped by 25%, making up for a slight decline in EU volumes. Meanwhile, markets in Southeast Asia and the Middle East are steadily expanding, with exports growing by 27% and 9% respectively – proof that local producers are successfully tapping into new global opportunities.
This growth has been driven not just by volume, but by a commitment to premium quality. South African blueberries are renowned for their sweetness, size, and overall appeal, making them favourites on the shelves of international supermarkets.
Climate challenges across provinces
While the potential is clear, farmers are not without challenges. Unpredictable weather patterns – extended cold weather and wet conditions in regions like the Western Cape, as well as unpredictable weather patterns in parts of the North West and Limpopo, have previously delayed harvests and reduced export volumes. These climatic fluctuations can significantly impact flowering, fruit development, and harvesting schedules.
These areas, though geographically diverse, share a common challenge: how to protect crops from harsh weather while maintaining consistent quality and yield.
This is where innovative farming tools come into play – especially shade netting.
PlusNet: Protecting the future of blueberries
As blueberry producers aim to manage the impact of the climate and ensure more predictable harvests, PlusNet steps in as a crucial partner in sustainable farming. As a proudly South African manufacturer, PlusNet designs and produces a wide range of agricultural shade nets, tailor-made to suit various crop types and growing conditions.
For blueberry farming, PlusNet’s shade nets offer multiple benefits:
- Protection from harsh weather: The nets help reduce heat stress, prevent sunburn on fruit, and shield plants from wind and hail—especially vital in areas like Limpopo and the North West, where such weather can be intense.
- Microclimate control: By regulating light exposure and airflow, the nets help farmers create ideal growing conditions for blueberries, encouraging better flowering and fruit development.
- Pest and bird deterrence: The nets act as a natural barrier, reducing the need for chemical control while protecting fruit from birds and insects.
- Sustainable water use: With improved shading and moisture retention, PlusNet’s products contribute to more efficient irrigation practices—an important consideration in drier regions.
By supporting blueberry growers with reliable, locally made solutions, PlusNet strengthens not only individual farms but the industry as a whole – helping to ensure that South African blueberries continue to meet international standards and expand their global reach.
South Africa’s blueberry industry is showing the world what’s possible when innovation, quality, and resilience come together. With global demand rising and new markets opening up, local producers are well-positioned for long-term success. Strategic partnerships—with companies like PlusNet providing the tools to overcome environmental challenges—will be essential in maintaining growth, improving yields, and ensuring sustainability. As the industry blossoms, so too does the importance of smart agricultural solutions that protect and support every harvest.
